Let The Boycotts Begin! Breitbart Fights Back Against Liberal Corporate Activism


One good boycott deserves another. If liberal advertisers are boycotting conservative news sites, and their readers, then turn about is fair play. Kelloggs, among other big corporate advertisers, have decided to pull their advertising from Breitbart because Steve Bannon is now a member of the Trump administration. Liberal activists have twisted the arms of the news outlet’s advertisers to get them to pull their ad dollars. BIG MISTAKE because now the tidal wave that voted Trump into office is now boycotting these spineless businesses.

American Lookout outlines how Breitbart has gone to war with the big corporate liberal advertisers who did this spineless caving by starting a boycott petition.

Breitbart has declared war on advertisers who have dumped them as a result of Steve Bannon’s appointment to the Trump administration.

Hollywood Reporter sets forth the events of ensuing calls for boycotts.

Kellogg’s and other brands are claiming Breitbart’s conservative news and opinion stories don’t reflect their values, so they are yanking their advertising.

Breitbart News, the media outlet whose executive chairman, Steve Bannon, was Donald Trump’s campaign CEO and is now the president-elect’s chief counselor, is declaring war on liberal activists who are encouraging brands to withhold their advertising from the popular website.

Insurance company Allstate and food company Kellogg’s, maker of Fruit Loops and Cocoa Krispies, are the latest to declare that they’ll no longer allow their advertising to appear alongside Breitbart articles, which progressive activists are calling “racist,” “sexist,” “anti-Semitic” and more.

Here’s a list of Kelloggs products that fall under the call for a Kelloggs boycott. Kelloggs has thumbed it nose at 45 million of Breitbarts viewers. Somehow you’ve got to wonder if these liberal corporations aren’t shooting themselves in the foot by choosing to maintain the liberal, politically mantra.

Some of Kellogg’s brands:

Kellogg’s Frosted Flakes®

Kellogg’s® Nutri-Grain®


Rice Krispies®




Frosted Mini-Wheats®

Cocoa Krispies

Morningstar Farms

Famous Amos

Kellogg’s Corn Flakes®

Kellogg’s Honey Smacks® cereal

Corn Pops®

Mother’s Cookies

Keebler Company

Smart Start®

Froot Loops™

Kellogg’s Raisin Bran®

Low Fat Granola

Fruit Flavored Snacks

Apple Jacks®

Cracklin’ Oat Bran®


Smart Start®


Kellogg’s Raisin Bran®




Apple Jacks®


The San Diego Tribune also lists other liberal corporations who have spinelessly caved to liberal pressure to leave Breitbart.

Up until Tuesday, the San Diego Zoo, the Kellogg Company, insurer Allstate, eyeglass business Warby Parker and a growing list of other brands were answering calls to stop advertising on Breitbart News, which has been accused of publishing controversial articles some deem racist and anti-Semitic.

If you’re wondering just how far the Breitbart reach is in engaging an audience in a boycott, just follow the latest trending hashtag on Twitter. #DumpKelloggs is burning it up.


And also comments from #BreitbartCerials

And the Kelloggs Facebook page is deluged with negative comments relating to their bad judgment in pulling ads from the conservative news site.

Screen Shot Kelloggs Facebook Page
Screen Shot Kelloggs Facebook Page

From Conservative Firing Line Contributor, Bobby McElheny:

If you weren’t already aware of the sorted history of the Kellogg Company and in particular one of its founders E. R. Kellogg than you should be now. E.R. Kellogg was a very vocal and financial supporter of the actual Nazi Party in Germany pre and post-world war two. He even produced video’s specifically propagating “The Nazi Plan”. He was a supporter of selected eugenics through abortion and abstinence training and a very vocal racists even in his time he was considered extreme.

So perhaps the “Alt-Right” or even just regular conservatives should consider Kellogg’s departure from them a blessing. If conservative values aren’t “aligned with our values as a company” in the Kellogg corporations mind then that’s a very good thing. The boycott on Kellogg should continue not just because of their obvious disdain for everything conservative and right leaning, but because they were founded by a Nazi party participant and enthusiast. Who wants values that align with that?

Notice the credits at the beginning of this Nazi documentary… “Kellogg”

Yeah, like Target stores, Perhaps Kelloggs is about to become another example of why you don’t bite the hands that feed you. Pop the pop corn and sit back to watch the corporate bottom line plummet. It should be quite a show.

Thanks to Bobby McElheny and David Thornton for their contributions to this post.


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Banned: How Facebook enables militant Islamic jihad
Banned: How Facebook enables militant Islamic jihad – Source: Author (used with permission)


Lisa Payne-Naeger

Former elected school board member, turned homeschool mom, turned CONSERVATIVE political activist. Trying to spread the word of truth, in "new" media and drag the culture back to common sense.

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