What Will All The DEI ‘Experts’ Do Now?

Patrice Lewis, WND News CenterFebruary 1, 2025

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Doubtless you all remember the Bud Light disaster, in which marketing experts completely misread the market. The company’s new vice president of marketing, Alissa Heinerscheid, was anxious to shed the beer’s reputation for “fratty and out-of-touch humor” and make the beverage more “inclusive.” In so doing, she managed to alienate its entire customer base and sparked a massive boycott.

Anheuser-Busch immediately backpedaled and attempted to rebrand the beer as appealing to macho men, but the damage was done. Even now, years later, Bud Light still hasn’t recovered.

Naturally, social critics have painted this boycott as the product of a bunch of knuckle-dragging racist sexist transphobic white supremacist Neanderthals (have I missed any buzzwords?), but the truth of the matter is this: DEI experts live in their own echo chamber and cannot fathom that the vast majority of the country doesn’t agree with their definitions of “inclusivity.” In the case of Bud Light, customers let their wallets do the talking. The rest is history.

Meanwhile, what happened to Alissa Heinerscheid, the VP of marketing who launched the disastrous campaign? I have no idea. Brief internet research didn’t yield anything recent. I assume she’s relabeled herself and gone underground. Hold this possibility in mind for a few minutes.

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Now let’s look at the new Trump administration. One of its distinguishing features is the reduction or outright elimination of DEI programs. DEI spread like wildfire in the last few years, infiltrating vast federal, state, local, and private sector businesses and organizations. As a result, people were advanced due to their inclusion in “under-represented groups” rather than merit, allowing a culture of victimology, bias, intolerance and incompetence to thrive.

Now Trump is busy slashing DEI at the federal level, and corporations and private-sector organizations are following suit by backpedaling away from it as fast as possible. One executive order instructed federal bureaucracies, federal contractors and receivers of federal grants to “Terminate, to the maximum extent allowed by law, all DEI, DEIA, and ‘environmental justice’ offices and positions (including but not limited to ‘Chief Diversity Officer’ positions); all ‘equity action plans,’ ‘equity’ actions, initiatives, or programs, ‘equity-related’ grants or contracts; and all DEI or DEIA performance requirements for employees, contractors, or grantees.” The anti-DEI flamethrower was applied to the Department of Education as well.

Why the hostility toward DEI? Quite simply, it’s wrong. “The DEI grift in the federal government was nothing more than a power grab movement by far-left Marxist activists who were put into positions of power – not based on meritocracy, but instead on color or gender,” notes this article. “And by the way, DEI’s true intention was never to work but to destroy the current system to usher in a socialist reconstruction of America.”

“Since DEI was essentially a program to promote incompetence,” adds James Howard Kunstler, “these employees represent a monumental cargo of dead-weight.”

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Now a lot of DEI is simply being relabeled and going underground, just like Bud Light’s VP of marketing. Trump addressed this too. Roger Kimball notes in American Greatness, “Aware that the order would spark panic among the sinecured bureaucrats in and around the DEI apparat, the memo [from the Trump administration] went on to say, ‘We are aware of efforts by some in government to disguise these programs by using coded or imprecise language. If you are aware of a change in any contract description or personnel position description since November 5, 2024, to obscure the connection between the contract and DEIA or similar ideologies, please report all facts and circumstances.’ And just in case that wasn’t enough, the memo included this warning: ‘There will be no adverse consequences for timely reporting’ on efforts to disguise DEI programs. ‘However, failure to report this information within 10 days may result in adverse consequences.’”

In short – at least as far as federal offices – there appears to be nowhere for DEI staff to hide.

Even Hollywood is backing down. According to this article, “In the aftermath of the election, Hollywood insiders predict a shift in strategy. … The departure of executives who were specifically hired to promote diversity, equity, and inclusion (DEI) in film and TV has already begun, signaling a possible retreat from the social justice focus that characterized much of the last decade’s content.”

Sen. John Kennedy, R-La., summed up the Trump administration’s position regarding DEI in one sentence: “The best way to stop discriminating against people on the basis of race and gender – is to stop discriminating against people on the basis of race and gender.”

But this isn’t a good enough reason for the DEI crowd. “How could Trump DO this?” the left is collectively wailing. The truth coming to light is a harsh reality for the left: Woke politics were nowhere near as popular as they thought. After all, when you live in an echo chamber, all you hear are reflections of your own opinions. For too long, Flyover Country has been dismissed as a bunch of unejikated yokels too stupid to appreciate the benefits of inclusivity when it comes to employment, and our concerns about DEI have been ignored.

While I’m sure we’re all celebrating the thought of merit being the basis of job qualification, we must still ask: What will all the DEI people do? Seriously, what will happen to them? Trump’s actions leave a lot of professional victims on the loose – walking, talking, breathing lawsuits with nowhere to go.

Journalist John LeFevre observed the same thing. He wrote: “There are now thousands of unemployed DEI ‘experts.’ They have useless degrees, minimal skills, wildly unrealistic salary expectations and delusionally high opinions of themselves. These people are unemployable. They’re toxic, bad energy, team-killers, and walking lawsuits. And the NGOs and academia are getting dismantled next … so they can’t even find a home there.”

I suspect most of these DEI orphans won’t learn to code, in the immortal words of Joe Biden. So – seriously – what will these unemployed and unemployable DEI castaways do?

Well, there’s always this. According to Statista, “[A]s many as four in ten would approve of violence or hostile activism in order to drive societal changes that would give themselves or their family a better future. This belief was particularly widespread among younger respondents, with just over half (53 percent) of 18-35 year olds supporting the statement. In terms of the individual actions, around a quarter of respondents said that attacking people online, intentionally spreading disinformation, threatening or committing violence or damaging public or private property would be acceptable as a way to bring about societal change.”

This, I anticipate, is the future for many DEI misfits. I hear George Soros is always hiring.

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