Trump’s got a small window if he’s going to achieve success. His main objective is to get the public beyond the rhetoric and ‘feels’ to get us thinking about the real issues. This approach could achieve that.
One of RFK Jr’s big issues, as we know, is the outsized role in society played by Big Pharma and the money their lobbyists and advertisers bring to the table.
How perfect is it, then, to use the same formula for a drug ad in a political spot.
Do you suffer from…?
What benefits taking the wonder drug can confer…
Might not be for you if…
Ask your doctor if … is right for you.
Will this presidential election be the most important in American history?
It’s got all the right buzzwords in that friendly half-whispered voice. But it’s not selling a drug at all. It’s offering an invitation into political free thinking and rational thought.
[Credit: Nicole Shanahan]My team never sleeps 😂 pic.twitter.com/THH4MiMMMI
— Nicole Shanahan (@NicoleShanahan) August 29, 2024
That formula is what makes it great. Unlike so many ads, it’s disarming and uses humor. It might be exactly what we need to cut through the noise and actually be heard by people who are either still making up their minds, or who have been taken in by the media hype.
Cross-posted with Clash Daily
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