Going Woke: M&M’s Introduces Purple Color for Transgender Awareness and ‘Inclusivity’

M&M’s is the next foolish brand to go ultra-woke, this time by introducing a purple coated candy to represent “acceptance and inclusivity” — LGBTQ code for transgenderism.

“Mars is thrilled to debut the newest member of the M&M’s cast of characters to the world,” Jane Hwang, global VP at Mars Wrigley, said in a statement Thursday.

“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self — our new character reminds us to celebrate what makes us unique,” the co. added.

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The revamped purple to represent transgenderism is part of the move to make the candy’s characters “more inclusive.”

As I wrote at Breitbart News in January, “Mars candy company has promised to make the animated M&M’s candy characters ‘more inclusive,’ in one case by dumping its green ‘sexy girl’ character and giving her replacement a ‘more nuanced personality.’”

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Cross-posted with iPatriot


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Warner Todd Huston

Warner Todd Huston has been writing editorials and news since 2001 but started his writing career penning articles about U.S. history back in the early 1990s. Huston has appeared on Fox News, Fox Business Network, CNN, and several local Chicago News programs to discuss the issues of the day. Additionally, he is a regular guest on radio programs from coast to coast. Huston has also been a Breitbart News contributor since 2009. Warner works out of the Chicago area, a place he calls a "target rich environment" for political news.

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