On Monday, Colin Kaepernick tweeted that he would be featured in an new ad campaign by Nike. News of the ad angered many, who said they would boycott the company as a result.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
According to Bloomberg:
Following the announcement, the hashtags #BoycottNike and #JustBurnIt started trending on Twitter. Some angry consumers even posted photos and videos of themselves burning their Nike shoes and other gear to protest the company using the divisive figure in its 30th anniversary ad campaign.
The fallout was no surprise but Nike may be betting that the upside of a Kaepernick endorsement is worth angering conservative Americans and supporters of President Donald Trump. Kaepernick — who sparked a movement among professional athletes when he began taking a knee in 2016 during the anthem to protest police brutality against African Americans — is embroiled in a lawsuit against the National Football League and accuses it of blacklisting him.
Quite a few responded by posting pictures and video showing them burning Nike shoes:
Will this presidential election be the most important in American history?
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
One person posted video of himself burning five pairs of shoes:
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
Others responded:
https://twitter.com/ActionDan247/status/1036755492062748673
https://twitter.com/Numerologynow/status/1036794901856485377
https://twitter.com/kerlyfryz/status/1036730424876249088
https://twitter.com/VeazeyJohn/status/1036768949655023617
This Marine veteran made his feeling known by cutting the Nike logo off his socks:
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich (@johnrich) September 3, 2018
https://twitter.com/Liberty4Freemen/status/1036743021860212739
Another person posted this video:
Even Geraldo Rivera weighed in:
Nike=New Coke
— Geraldo Rivera (@GeraldoRivera) September 4, 2018
One person reminded Nike of the cost of Kaepernick’s freedom:
https://twitter.com/sweetweetertot2/status/1036791908893380609
Ripping my Nike Air Max to own the libs #BoycottNike pic.twitter.com/FYzpNoZiHX
— ✩ Tifa ✩ (@antifa_comrade) September 4, 2018
But, Bloomberg said, “the shoe giant is likely counting on passions to cool.”
“The long-term relationship and a contract that benefits both parties over the next 10 years will likely outweigh any current controversy,” Bloomberg Intelligence analyst Chen Grazutis said.
Translation: To hell with patriotic Americans…
Related:
- GQ Magazine pretends Colin Kaepernick is 2017’s best citizen
- Kaepernick Contributes $25,000 to Charitable Group Honoring Convicted Cop Killer
- U.S. Army infantry officer supports Colin Kaepernick with ‘Communism will win’ message
- BLM Girlfriend’s Racist Rant Cost Kaepernick Job With Ravens
- Kaepernick’s Jersey makes a great door mat
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