You drive down to your local Mercedes dealership and you test drive a C-Class vehicle. You take it for a test drive and the car handles very well, takes the turns with ease and as you drive down the street, heads turn to look at your car.
It comes equipped with a 3.0-liter biturbo Direct Injection V-6 engine, fuel-saving ECO Start/Stop system that automatically shuts off the engine at stop lights and other idle situations, 4MATIC® all-wheel drive, 7-speed automatic, power windows, power locks, air conditioning and a dozen other features.
You go inside with the Mercedes salesman and he tells you the price is $63,000 dollars, but he likes you and he wants to see you behind the wheel of your dream car. Therefore, he can let you have the car for only $59,000.
You balk at the price and the salesman tells you that they are overstocked with Mercedes and they had even more cars coming in. He talks to his sales manager and if you purchase today only, they will sell you the car for just $55,000. it’s really more than you want to spend, so you issue your apologies and go to the local KIA dealer.