On Friday, Reebok posted an ad to Twitter that appeared to attack President Trump for complimenting the wife of French President Macron during his recent trip to Paris. Naturally, this didn’t sit too well with many on the social media site.
“In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS,” Reebok tweeted, with a graphic that asks, “Are you a world leader greeting the spouse of a head of state?” The answer, according to Reebok, is “No.”
In case you were wondering when it IS appropriate to say, "You're in such good shape…beautiful,"… THIS: pic.twitter.com/Z1cnnRD8Ut
— Reebok (@Reebok) July 14, 2017
A post at The Hill said:
“Did you just find a forgotten action figure from your youth, unscathed after decades, in your parents’ basement?” is the only scenario on the chart that is labeled as appropriate for Trump’s quote.
Video posted to Macron’s Facebook page Thursday caught Trump complimenting France’s first lady Brigitte Macron as the two world leaders and their wives greeted each other following a tour.
“You know, you’re in such good shape,” Trump said to Brigitte Macron, and then repeated the same to Emmanuel Macron. “Beautiful.”
The tweet went viral, but probably not for the reason Reebok hoped, as Twitter users pounded the company:
— Bert Kallio 🐄🍾 (@bert_kallio) July 15, 2017
Good example of why Reebok is a has been
— Patrick Reagan (@Reagan6Patrick) July 15, 2017
The Blaze said that Reebok got called out for its double-standard:
But just as quickly as the tweet went viral, Reebok was being exposed for an apparent double standard.
Comedian Jim Norton replied to Reebok’s tweet with a Reebok ad image that features a scantily-clad woman. He wrote: “Thank you, @Reebok, for your virtuous message about when it’s appropriate to complement a woman’s shape.”
— Jim Norton (@JimNorton) July 15, 2017
The Blaze added:
Of course, the point of Norton’s tweet was that Reebok was being hypocritical with their criticism of Trump’s comments — which many critics said were sexist — while simultaneously promoting ads that feature partially nude women.
Indeed, many athletic brands like Reebox typically use photoshopped pictures of athletes wearing minimal amounts of clothing to advertise their products, all under the mantra that “sex sells.” But it’s a bit difficult to criticize someone for allegedly objectifying women when your ad department featured nearly nude women in ads.
Another person noted:
— Rita Panahi (@RitaPanahi) July 16, 2017
Reebok: 'It's cool when we do it' pic.twitter.com/05sq7LpAzY
— Chet Cannon (@Chet_Cannon) July 16, 2017
When is it appropriate for a gym shoe company to get political…….NEVER!
— Steph (@sa55m55a) July 15, 2017
— IrishAmericanGirl☘️ (@khomeara64) July 15, 2017
No it doesn’t, as Jim Hoft noted at the Gateway Pundit.
“With this tweet Reebok did three things,” he said.
1.) They condemned complementing women
2) They trashed President Donald Trump for complimenting the French President’s wife.
3.) The decided they no longer want conservatives to purchase their products.
“Thank you Reebok for being up front and honest,” he added.
When asked about the tweet, a Reebok spokesperson told Mashable, “Reebok believes that we should all strive to Be More Human in our lives: to push and challenge our boundaries physically, mentally and socially. That also means supporting one another in all of those ways.”
“It seems there is still a lot of confusion about how to do that, and perhaps this little reminder will help,” the spokesperson added.
Perhaps Reebok should challenge themselves to be less hypocritical and find ways to not alienate the millions of Americans who support the president.
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