Reebok slams Trump in new ad, gets hammered on Twitter

On Friday, Reebok posted an ad to Twitter that appeared to attack President Trump for complimenting the wife of French President Macron during his recent trip to Paris.  Naturally, this didn’t sit too well with many on the social media site.

“In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS,” Reebok tweeted, with a graphic that asks, “Are you a world leader greeting the spouse of a head of state?”  The answer, according to Reebok, is “No.”

A post at The Hill said:

“Did you just find a forgotten action figure from your youth, unscathed after decades, in your parents’ basement?” is the only scenario on the chart that is labeled as appropriate for Trump’s quote.

Video posted to Macron’s Facebook page Thursday caught Trump complimenting France’s first lady Brigitte Macron as the two world leaders and their wives greeted each other following a tour.

“You know, you’re in such good shape,” Trump said to Brigitte Macron, and then repeated the same to Emmanuel Macron. “Beautiful.”

Trump’s recent visit to France honoring Bastille Day included plenty of face time with Macron, including a lavish dinner inside the Eiffel Tower.

The tweet went viral, but probably not for the reason Reebok hoped, as Twitter users pounded the company:




The Blaze said that Reebok got called out for its double-standard:

But just as quickly as the tweet went viral, Reebok was being exposed for an apparent double standard.

Comedian Jim Norton replied to Reebok’s tweet with a Reebok ad image that features a scantily-clad woman. He wrote: “Thank you, @Reebok, for your virtuous message about when it’s appropriate to complement a woman’s shape.”

The Blaze added:

Of course, the point of Norton’s tweet was that Reebok was being hypocritical with their criticism of Trump’s comments — which many critics said were sexist — while simultaneously promoting ads that feature partially nude women.

Indeed, many athletic brands like Reebox typically use photoshopped pictures of athletes wearing minimal amounts of clothing to advertise their products, all under the mantra that “sex sells.” But it’s a bit difficult to criticize someone for allegedly objectifying women when your ad department featured nearly nude women in ads.

Another person noted:

Others responded:



We agree.


No it doesn’t, as Jim Hoft noted at the Gateway Pundit.

“With this tweet Reebok did three things,” he said.

1.) They condemned complementing women
2) They trashed President Donald Trump for complimenting the French President’s wife.
3.) The decided they no longer want conservatives to purchase their products.

“Thank you Reebok for being up front and honest,” he added.

Mashable noted:

When asked about the tweet, a Reebok spokesperson told Mashable, “Reebok believes that we should all strive to Be More Human in our lives: to push and challenge our boundaries physically, mentally and socially. That also means supporting one another in all of those ways.”

“It seems there is still a lot of confusion about how to do that, and perhaps this little reminder will help,” the spokesperson added.

Perhaps Reebok should challenge themselves to be less hypocritical and find ways to not alienate the millions of Americans who support the president.


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Joe Newby

A 10-year veteran of the U.S. Marine Corps, Joe ran for a city council position in Riverside, Calif., in 1991 and managed successful campaigns for the Idaho state legislature. Co-author of "Banned: How Facebook enables militant Islamic jihad," Joe wrote for Examiner.com from 2010 until it closed in 2016 and his work has been published at Newsbusters, Spokane Faith and Values and other sites. He now runs the Conservative Firing Line.

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