Gun control activist Hogg to start pillow company

David Hogg
Gun control activist David Hogg has announced plans for a new pillow company to compete with Mike Lindell’s MyPillow company. (Twitter)

David Hogg, the high-profile student who became a national media darling in the aftermath of the Marjory Stoneman Douglas High School shooting in Parkland, Fla., almost three years ago, announced Friday he is launching a pillow company to rival MyPillow and its conservative founder Mike Lindell.

Hogg, now 20, is getting plenty of media attention. According to Fox News affiliate KCPQ in Seattle, Hogg is already bragging that Lindell “isn’t going to know what hit him.”

“This pillow fight is just getting started,” Hogg reportedly tweeted.

Published reports suggest this started as a joke, but gelled when Hogg was contacted by entrepreneur William LeGate. Now the two have launched a serious venture.

MyPillow is a heavy advertiser on Mark Walters’ “Armed American Radio” syndicated broadcast and Lindell is widely known as a strong supporter of former President Donald Trump.

According to USA Today, Hogg has tweeted that a website for the company will be up shortly. He reportedly hopes to be manufacturing his own pillow brand in a unionized shop in this country, with “an emphasis on supporting progressive causes.”

Hogg became a teen celebrity pushing gun control following the Parkland tragedy. He was in the spotlight as founder of the March for Our Lives movement, and subsequently “Never Again MSD,” a gun control advocacy group. Still, according to a Wikipedia biography, Hogg claims to be a “supporter of the Second Amendment” and the right to legally own firearms.

But CBS News identifies Hogg as a “gun control activist.”

According to, upon hearing about Hogg’s new effort, Lindell remarked, “Good for them…Nothing wrong with competition that does not infringe on someone’s patent.”

Alan Gottlieb, chairman of the Citizens Committee for the Right to Keep and Bear Arms, poked fun at the announcement.

“We know one thing,” he chuckled. “There won’t be a gun under the pillow.”

Lindell has been criticized for arguing the 2020 election was rigged, “even after U.S. President Joe Biden’s administration took office.” He was subsequently banned permanently by Twitter for alleged “repeat violations,” KCPQ reported.

According to CBS News, Hogg has yet to find a name for his new pillow company.

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