I’m thinking that if you want people to come to see your movie and spend their hard earned money, it might be a really good idea not to insult them. Blunt made an incredibly stupid statement before the release of her movie, “Sicario.” She said :
“I became an American citizen recently, and that night, we watched the Republican debate and I thought, ‘This was a terrible mistake. What have I done?’”
To say that Americans were miffed at her insult would be an understatement. They are either staying away from her movie in exceedingly large numbers or they are coming disguised as empty seats.
The movie has three stars in it, Josh Brolin, Benecio Del Toro and Blunt. The picture cost about $58 million to make but with distribution and advertising the movie needs to make about $135 million just to break even.
The promotion had been going well and reactions to private screenings were positive. Then Blunt opened her mouth. Lionsgate will have a large writeoff on this movie if the numbers so far is any indication. After two weeks, the movie has netted just $26 million domestically and another $10 million overseas.
Blunt will pay for her stupidity. The next time a large movie production is being cast, Blunt’s name will probably not appear on the casting list. Her best hope is that a low budget production will try to snatch her up on the cheap, but even that is not assured. If you are a movie star in America, it’s not a good thing to hate America, but it’s a worse thing if America hates you.
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