Conservative media watchdog launches campaign, puts MSNBC, CNN advertisers on notice

On Wednesday, Media Research Center (MRC) President Brent Bozell announced a new campaign that Newsbusters said will focus on informing the American public and corporate advertisers about liberal programs and on-air personalities who use their venues to spread vicious lies and hate.

“We are putting the radical left on notice that we are on to them. We know the inside-outside game that radical organizations are playing with their leftist allies in the “news” media. The radical left’s effort to silence conservative media  by targeting their advertisers with coordinated smear campaigns has gone unanswered, but today is the day the conservative movement fights back, but with a big difference: We’ll tell the truth. And we’ll take no prisoners.

“Every network and cable news channel is today on notice that the MRC will be closely monitoring their leftist opinion programs and informing their advertisers and the American public when these programs and hosts go beyond political commentary and engage in smear, hate and political extremism.  The difference between our effort and what the left is engaged in is that we will demonstrate to the advertisers of these programs how the hosts of these shows are not simply engaged in disagreeable political discussion but rather outright hate and personal character assassination.

“Today we are putting ten shows, and their major corporate sponsors on notice that we are watching their every move. Additionally, we will be publicly listing the advertisers of these programs and asking them to defend their decision to continue airing ads on these shows. Every time one of their on-air personalities go beyond political commentary and engage in smear and hate, we are going to unleash an army of activists to contact these advertisers by phone and through social media to ask them why they are advertising on programs that are so biased, repulsive and morally bankrupt.”

According to Newsbusters:

The advertiser lists were determined through screening prime-time cable shows from May 11 to 25 and Sunday shows from May 7 to 28. Every advertiser listed appeared on the program at least three times during the screening period to make the list.

Topping the most current list is Politics Nation with Al Sharpton, followed by Hardball with Chris Matthews.  Chris Hayes, Rachel Maddow, Lawrence O’Donnell and Joy Reid also made the initial list.

Anderson Cooper, Don Lemon, Reliable Sources host Brian Stelter and Fareed Zakaria were the four CNN hosts listed by MRC.  Lists of advertisers are also available for each program.

It’s about time…


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Joe Newby

A 10-year veteran of the U.S. Marine Corps, Joe ran for a city council position in Riverside, Calif., in 1991 and managed successful campaigns for the Idaho state legislature. Co-author of "Banned: How Facebook enables militant Islamic jihad," Joe wrote for Examiner.com from 2010 until it closed in 2016 and his work has been published at Newsbusters, Spokane Faith and Values and other sites. He now runs the Conservative Firing Line.

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