#BoycottNike trends after company releases ad featuring Colin Kaepernick

On Monday, Colin Kaepernick tweeted that he would be featured in an new ad campaign by Nike.  News of the ad angered many, who said they would boycott the company as a result.

According to Bloomberg:

Following the announcement, the hashtags #BoycottNike and #JustBurnIt started trending on Twitter. Some angry consumers even posted photos and videos of themselves burning their Nike shoes and other gear to protest the company using the divisive figure in its 30th anniversary ad campaign.

The fallout was no surprise but Nike may be betting that the upside of a Kaepernick endorsement is worth angering conservative Americans and supporters of President Donald Trump. Kaepernick — who sparked a movement among professional athletes when he began taking a knee in 2016 during the anthem to protest police brutality against African Americans — is embroiled in a lawsuit against the National Football League and accuses it of blacklisting him.

Quite a few responded by posting pictures and video showing them burning Nike shoes:

One person posted video of himself burning five pairs of shoes:

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Others responded:



This Marine veteran made his feeling known by cutting the Nike logo off his socks:

Another person posted this video:

Even Geraldo Rivera weighed in:

One person reminded Nike of the cost of Kaepernick’s freedom:

But, Bloomberg said, “the shoe giant is likely counting on passions to cool.”

“The long-term relationship and a contract that benefits both parties over the next 10 years will likely outweigh any current controversy,” Bloomberg Intelligence analyst Chen Grazutis said.

Translation: To hell with patriotic Americans…


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