Report: Ratings for Fox News dropping like a stone

Fox
Fox not quite the leader it once was. (Wiki)

Fox
Fox not quite the leader it once was. (Wiki)

The Fox News Channel was and still is the big dog in the world of cable news. That’s the good news for Fox. The bad news is that the big dog isn’t quite as tough as it use to be.

As reported by Thomas Lifson of The American Thinker, does hold a considerable lead over the competition at CNN and MSNBC, but especially since the well publicized sexual harassment scandals that also resulted in the firing of Bill O’Reilly, rating have shrunk considerably.

As cited by Lifson;

Pre-scandal, FNC comfortably won the prime demo (age 25-54, the group that interests advertisers) in both prime time and all day.  In prime time, FNC’s 646,000 prime demo viewers were more than double either CNN (234%) or MSNBC (217.5%) totals on a November 2016 Thursday.  The ratios were even better for Fox in the all-day traffic for the prime demo: 274% of MSNBC and 218% of CNN’s prime demo viewers.

By last Thursday, MSNBC won the prime prime time demo with 635,000 viewers, 126% of FNC’s prime time demo.  Poor CNN was still beaten by Fox, but the ratio was painfully close to 100% – 109.3%, to be exact.  The all-day traffic also shows decline for FNC, but it still managed to win the top spot, bringing in 104% of MSNBC’s traffic and 106% of CNN’s viewership.

While it’s not exactly a shocker that viewership has gone downhill since the unexpected departure of the one-time king of the hill Bill O’Reilly, but the overall tally of viewer favorites that have left over the past few years for one reason or another does at least qualify as noticeable;

  • Andrea Tantaros
  • Gretchen Carlson
  • Heather Nauert
  • Dari Alexander
  • Kirsten Powers
  • Laurie Dhue
  • Anna Gilligan
  • Kiran Chetry
  • S.E. Cupp
  • Stacey Dash
  • Greta Van Susteren
  • Rebecca Diamond
  • Joanne Nosuchinsky
  • Anna Kooiman
  • Maria Molina
  • Elisabeth Hasselbeck
  • Courtney Friel
  • Jedediah Bila
  • Dominica Davis
  • Jill Dobson

 

 

 

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